Hello, There!

I'm Sabrina Riccio, a Shamanic Brand Strategist on a mission to help Sacred Disruptors unleash their medicine with the world.

Passionate about electronic music, traveling the world, and my dog Bud, best believe I've been keeping it real since 1989 and I'm not stopping any time soon.

Success and Alignment didn't happen overnight.

At the time, while I was running a successful house music blog, interviewing the biggest DJs from around the world, living the life of any 23 year old's dream, there was a deep void I couldn't bypass any longer.  If I wanted to live the life I always desired, I was going to have to get to work and do the REAL work.

Growing up with severe depression and PTSD, I did my best to be the light, but truth was, I was in such pain. I had deep, unprocessed trauma, found myself in abusive relationships, and even found myself calling a suicide hotline. All in all, I was a hott mess who needed a reset.

Giving it all up, I devoted my heart and soul to embody the most authentic and truest version of me. Truth was, I couldn't serve others wholeheartedly if I didn't first learn how to serve myself, my needs, and more importantly, my inner child first. I had to learn how to fill my cup, heal the wounds of my past and my lineage, while learning how to best honor my boundaries and energy if I wanted to experience true success in the Golden Era and my business.

Along the way, I learned that if you want to succeed in these changing times, you too must evolve and shift. That means getting radically honest about old habits, beginning to rewrite stories from your past are still running the show, and to do the deep work to heal the wounds and childhood traumas once and for all.

Like many others, I ingested everything I could about all things spirituality and fell for the "love and light" trap of deep spiritual bypassing and false light.

You have to understand something, many people who are just embarking on the spiritual path are doing so because they hit a rock bottom. For me, I had zero confidence. All my trauma and wounds were open, I didn't know where I belonged, and most of all, I was ready to finally break free from the shackles and reclaim my sovereignty once and for all.

After years of visiting healers around the world, reading hundreds of books, partaking in countless medicine journeys, and all the certifications and courses around, it wasn't until I stopped looking for answers outside of myself and started to learn to trust myself and my intuition that I was able to finally ascend and align to my full, authentic power.

While during my college years my Marketing Professor at Chapman University anointed me with the name "The Marketing Machine," it wasn't until I found myself hitting rock bottom after a seizure that it was evident that my passion for brand development and market strategy that always reigned supreme was ready to be unleashed unlike ever before. Essentially, what kept me moving and going during those dark night of the soul moments was that I knew I had a massive mission to live out here on this planet and I wanted to help those who knew they too had a bigger purpose to fulfill.

in 2012, my pup Bud and I were struck by lightning. yep, you read that right. 

Experience after experience of trial and error, I learned what it takes to actualize the business and life of your soul's deepest desires. If you want to make an impact and revolutionize the world with your medicine, doing the deep work is non-negotiable.

ready for the Truth.

My purpose and mission here is to show you how it's done.

It all comes down to you giving yourself permission to be fully embodied in your

 sovereign truth.

I unapologetically shared my Truth with The Sovereign Society Podcast, taught at festivals and gatherings around the world, have been featured in publications and card decks, invited to teach at the UN, wrote a book, and continue to cultivate courses and experiences to help Sacred Disruptors from around the world on what it takes to activate their soulful business and unleash their medicine from the inside-out. 

When I was still in my healing process, I kept up with marketing trends. I tapped into the new wave of how to serve and share our medicine. Through the advancement of modern technology, we have the opportunity to serve unlike ever before.

when the going got tough, I was on a mission to heal, activate, and answer the call to serve unlike ever before. 

Luckily, for me, I've been able to experience how to ALCHEMIZE your mess into your message.

six of pentacles for Moon Child Tarot by Danielle Noel

let's face it. we came here on mission to unleash our medicine and be part of the soul-ution. best believe all of it is
 Divinely Guided and protected.



after this dude and I were struck by lightning together, we've created a bond and connection that can never be broken. #thunderbuds



while music has always played a massive role in my life, truth is, music led me to God, helped me overcome depression, and offered me the opportunity to serve my community with my medicine. #letthemusicspeak 



it's a blessing to walk on this planet and to meet all walks of life. As a global citizen, I choose to be present to those I meet along the way, all while connecting with the beauty + gifts this world has to offer.



the higher the vibe, the greater the opportunities that arise. when you commit to do the deep work, best believe the reward is only going to be that much greater!



helping people cultivate the business + life of their dreams creates a ripple effect into the world. it's how we bless up the collective and our unified human experience. uh... yes, please!



the lone wolf days are over. each of us bring something unique to the table. when we come together and share our gifts, embrace what lights us up and live with intention, we have the power to revolutionize the world.



SO What EXACTLY makes this life worth living?

Honoring your values is non-negotiable, especially when you're in the world of service. As you choose to speak up and stand up for what's just, not only do you cultivate a deeper level of self respect, but you'll also be respected by others.


There's no one out there quite like YOU! By embracing our vulnerable side and embodying what makes us, well... us, it's important to keep it real along the way. Hello, I'm an Italian Gemini raised by immigrants and New Yorkers. We tell it like it is.


There's more than enough to go around. Sharing our wisdom, helping those in need, and honoring the abundance that's to be shared, we cultivate a more loving, compassionate, and intentional planet. Give from the heart and witness miracles.


the ethos behind why I do what I do

Trust me when I say I have many identities...

What threads them all together are the values and the ethos that have allowed me to radiate my radness.

get to know sabrina

01. natal deets




02. favorite disney princess

jasmine, duh.

03. favorite crystals


06. favorite sacred disruptors

Frida Khalo
maria sabina
bernie sanders

God bless their heart + soul

04. favorite festival

desert hearts

05. if you could eat only one food for the rest of your life...

poké´with extra seaweed salad 

07. the one person you would love to meet, dead or alive...

mother mary

08. three books that revolutionized your life

the untethered soul / Michael singer
The Alchemist / paulo Coelho
The power of myth / joseph campbell

09. someday I want to...

be a mom to twins

infusing the power of quantum healing and modern mysticism, alongside my passion for branding, soulful strategy, and mystical marketing, I’ve cultivated a soulistic approach unlike anything out there.

through this medicine, Golden age leaders from around the world have discovered what it takes to activate their brand as unique as them, something in True alignment to their mission, purpose, and passions.

the medicine behind my work


ready to go there together?

in this moment...

I'm most likely listening to techno, tribal house music, or 90s R&B to hone in on Divine Guidance as to how I'm being guided to be part of the soul-ution while catalyzing and inspiring other leaders to do the same.

Best believe that with the advancement of modern technology, you have the power and opportunity to cultivate that balance of hustle + flow, all while keeping it real along the way.

wanna hear what I'm groovin' to? tune in to my Spotify Playlists!

let the music speak

honor the journey. trust the process.

Ready to experience it all?

Whatever you're navigating through, there's a purpose to it. You are here share something genuinely YOU with the world. Knowing that you're exactly where you're meant to be, I'm here to help you embody your sovereign truth, dismantle the matrix and unleash your medicine.