After years of failing as a business owner, through trial and error, along the way I’ve learned tough and valuable lessons that have helped me to build and shape my business. The biggest piece that I learned from all of this is that it’s important to honor the journey, trust the process, and stop comparing myself to others. Not only are we all doing our best based on our level of awareness, but we’re all doing our best based on where we are in our journey. While it’s important to honor the fact that we’re exactly where we’re supposed to be and that we are truly our greatest teacher who learns from our mistakes, these lessons have also taught me how to have more fun in my business and what it means to be a recovering perfectionist.
So, with that being shared, here are 15 tough lessons I’ve learned from building a business…
Success starts from your Self-Concept
What is Self Concept? A term commonly connected with the Law of Assumption, your self-concept is how you view yourself and what you believe about yourself. If you deem yourself unworthy or have low self-esteem and low confidence in yourself, reaching success will be more of a challenge than someone who genuinely believes in themselves and that they can be successful.
You’re playing small when you’re afraid of selling your services or products online
This goes back to your self-concept. When you doubt yourself or your products and services, the likelihood of you talking about your offers is slim to none, but when you believe in yourself and what you’re here to deliver, you’re lit up every time you talk about what you’re here to unleash with the world.
If you don’t have an offer that you’re passionate about, you’re doing it all wrong
Of course, you’re here to be of service, but if you’re delivering something you’re not deeply passionate about, your energy isn’t going to be in it. And if your energy isn’t all in, you’re not going to be able to magnetize in what you’re capable of actualizing and experiencing.
You need to have a game plan and have your content support what you’re selling
Once you know what you’re here to sell, it’s essential to work backward. Focus on what you’re selling and create free, high-quality content for platforms like Instagram, YouTube, and Podcasts that will lead them to your freebie so that you can begin building a relationship with them.
Your business isn’t just about selling something, but it’s about how you’re here to serve and help people
More than that, allow your content to cultivate trust that
1. you know what you’re talking about
2. that you’re the expert in what you’re teaching and what you’re here to share and sell
3. that you actually care about the person on the other side of the screen
Have your systems and templates in order ahead of time so that you’re not redundantly creating the same content over and over and over again
When you use platforms like ClickUp or Dubsado, where you can create templates ahead of time for your services or social media, you won’t be stuck on the hamster wheel of creating the same thing every week or however often you’re creating content that you’ve already created before.
Remember to prioritize having fun and actually living life
If you’re constantly on your computer or phone and not walking away from your computer, the question is, are you really living? And if you’re constantly working because you’re wearing all the hats, you’re doing it wrong. It would be best for your overall health and wellbeing if you focus on what you’re good at, what you’re here to share, and how you’re here to serve, which leads me to…
Invest in some help
If you’re consistently doing things you don’t enjoy doing or that drains you, hire a VA and get help! I can tell you the biggest mistake I made was not hiring help ahead of time. Not only would it have saved me so much time and energy, but it most likely would have prevented me from getting sick in the way I did because I burned out and burned out HARD from doing everything on my own.
If you’re living paycheck to paycheck with your business, get a part-time job
If you don’t want to get a job at a place like a restaurant or a shop, or wherever, there are so many jobs online that you can do that can help support you in earning cash as you’re building your business. If you’re financially struggling, the likelihood of you living from a place of scarcity will be reflected in your work which is not the best energy to be in if you want to attract and call in clients.
Stop being a perfectionist
The key here is to share your work. It doesn’t have to be perfect.. it just needs to get out there. In a way, perfectionism goes back to playing small. I can tell you, as a recovering perfectionist, I wasted a lot of time and energy on making sure everything was “perfect” that I found myself not having fun doing what I was doing. If you’re not having fun with what you’re doing, you’re failing in the long run. I mean, you’re starting a business to follow your dreams, right? You are perfectly imperfect. When we’re perfectionists, we become what’s getting in the way of our success because the doubt creeps in, we become highly critical, and we suck the life out of ourselves and our work. Stop coming up with excuses as to why you’re “not ready” to release something you’ve been working hard on, and take that leap of faith out of your comfort zone to unleash it.
If you’re not taking care of and respecting yourself, neither will your clients
Not only are boundaries important, but when you respect yourself and your work, so too will your clients. You set the tone on what and how you will and will not be treated and what you will and will not tolerate. If you have low self-worth or self-esteem and are beating yourself up all the time, you’ll attract those people in. Taking care of your health is crucial, so know your limits and honor them accordingly.
If you have a terrible relationship with money, how do you expect to earn any?
Money is an energetic exchange, and if you’re afraid of looking at your finances, setting up your budgets, or have a terrible self-concept around your worth and value, good luck in making any money. Embodying your prosperity and wealth is essential to magnetize it into your reality. Take time to build a relationship with your finances and circulate your money in a way that makes sense.
When investing in your business and yourself, make sure it’s a HAIL YES! otherwise, it’s a HELL NO.
Be smart and make sure you’re making financial investments that feel expansive and a full body, yes. Please don’t do it from a place of scarcity or fear. If you think an investment is the only answer to your problems because you’re not willing to take responsibility for your actions and habits that aren’t serving you, best believe you’re not in your power. Of course, some investments can feel like you’re stepping out of your comfort zone, but the key is to invest in something because you’re ready to grow or enhance what you already have, and you’re ready to become that blessed up version of You.
When the journey gets tough, rather than quitting, take a break and do you
Quitting is for losers, and you, my love, are not that. You came here during this revolutionary time on a mission and for a purpose. When you find yourself overwhelmed or burning the candle at both ends, I can tell you from experience you don’t want to get to the level where you find yourself sick. We’ve been living in a society that told us overworking is normal… it’s not. You’re not going to create and deliver to your audience and clients the level of content you’re capable of if you’re burnt out and exhausted. You may also find yourself at a level of scarcity from that space because you’re craving the energy to keep going. It’s important to understand that rest is productive. When you allow yourself to rest, you not only fill your cup, but you may find yourself coming back with a new level of inspiration or insight.
Stop comparing yourself to others and where they are on their journey
Honor the journey and trust the process. Each of us is unique in our own way. Just because you’re not where someone else you follow on social media is, doesn’t mean you’re not going to be successful. The key is staying in your own lane and not getting distracted by the outside noise and the people you follow. Know that you’re exactly where you’re supposed to be and that there may be some lessons you still need to learn before you get to where they are. Just know that those lessons will not only benefit you in the long run, but it also has the potential to be content or lessons you can teach to some who may be where you once were. That is what hue-man connection is all about. When we’re able to connect on a genuine level, we restore hue-manity and build genuine relationships with our audience that will not only keep them coming back for more but it will instill more meaning and purpose behind what you’re delivering
In this episode, I talk about the importance of…
◆ How success starts from your self-concept
◆ Having a game plan and having your content support what you’re selling
◆ Remembering to prioritize having fun and actually living life
◆ Addressing the areas where you might be playing small
◆ If you don’t have an offer you’re passionate about, you’re MISSING THE POINT
◆ Your business isn’t about just selling something
◆ How having your systems in order supports your mental health
◆ Why you should consider investing in help and yourself
…plus so much more
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